Social Work Public Education Campaign

The National Social Work Public Education Campaign is an ongoing outreach effort led by the National Association of Social Workers, in conjunction with the NASW Foundation, to educate key stakeholders nationally about the importance of the profession. Stakeholders include, but are not limited to, American citizens, the media, policymakers, employers, and social workers. 

The campaign showcases the many ways people of all walks of life come in contact with social work services. The objective is to tell compelling stories about the diverse individuals and families who benefit from the services professional social workers provide. These stories are communicated in magazine and newspaper ads, in materials sent to journalists across the country, through myriad partner organizations, on radio and TV programs, and on NASW and NASW Foundation websites, and on Social Media.